Portfolio

SEO work sample

Keyword Research:
Ajoy roy SEO keyword research

Keyword research is the foundation of a successful SEO strategy. It involves finding the right keywords to target in your content to drive organic traffic.

How I Work:
– Identify relevant, high-traffic keywords.
– Analyze keyword competition and search intent.
– Analyze competitors keywords
– Incorporate keywords strategically into content.
– Monitor and update keyword strategies as needed.

Tools Used:
– Keyword research tools (e.g., Google Keyword Planner, SEMrush).
– Competitive analysis tools.
– Rank tracking software.

Sample Works:

Keyword Research using SEMrush
Sample Keyword Research in Spreadsheet format

Results:
My keyword research and optimization efforts have led to a 26% increase in organic search traffic for clients, resulting in a substantial boost in online visibility.

 

On-Page SEO:

On-page SEO involves optimizing elements directly on your website to enhance search engine visibility. It’s crucial for ensuring that your content is easily discoverable and user-friendly.

How I Work:
– Optimize meta titles and descriptions for search engine and user appeal.
– Improve header tags for content structure and readability.
– Incorporate relevant keywords naturally within the content.
– Optimize images, geo tags, and alt tags.
– Ensure mobile responsiveness for a great user experience.
– Incorporate strategically placed internal links to enhance content’s SEO.

Tools Used:
– SEO plugins (e.g., Yoast, All in One SEO Pack).
– Keyword research tools (e.g., Google Keyword Planner, SEMrush).
– Google Search Console and Google Analytics for data analysis. 

 

Work Sample:-

SEO Pro Extension for checking Title, Meta description, and Headers.
Sample Meta Title Optimization in Spreadsheet format.
On-Page SEO checklist Click Here.
 

Results: I have increased organic traffic for multiple clients by an average of 25% within the first three months of implementing on-page SEO strategies. This led to a significant boost in conversions and revenue.

 

Off-Page SEO:

Off-page SEO involves activities outside of your website that boost its credibility and authority in the eyes of search engines. It’s essential for building backlinks and increasing online presence.  

  • How I Work:
    – Quality Article and Blog posts Creation.
    – Link building through high-quality and relevant websites.
    – Guest posting on authoritative platforms.
    – Social media marketing to drive traffic and engagement.
    – Online reputation management.
    – Competitor analysis for insights and opportunities. 

Tools Used:
– Outreach tools for guest posting.
– Backlink analysis tools (e.g., SEMrush, Screaming Frog).

Sample Works:

SEMrush Link Building Tool
Sample Link Building in Spreadsheet format
Sample Local Directories/Citations building Click Here.

 

Technical SEO:

Technical SEO focuses on the backend of your website to ensure it’s easily accessible to search engines and provides a great user experience.

How I Work:
– Optimize website speed and performance.
– Ensure mobile-friendliness.
– Fix broken links and errors.
– Disavow Toxic Backlinks.
– Website Analysis using Google Search Console.
– Enhance site structure, Robots.txt, Schema markup, and XML sitemaps.

Tools Used:
– Website performance tools (e.g., Google Page Speed Insights).
– SEO audit and site analysis software. (e.g., SEMrush, Google Search Console, Google Analytics)
– Crawling and indexing tools. (e.g., Screaming Frog)

Sample Works:

SEMrush Website Audit

Sample Screaming Frog Analysis
You can check an SEO Audit plan

Results:
I have improved website load times by an average of 35%, resulting in a 10% increase in search engine rankings and a significant reduction in bounce rates for clients.

SEO Content Writing:

SEO content writing involves creating valuable, keyword-optimized content that not only engages your audience but also ranks well on search engines.                                                                     How I Work:
– Conduct keyword research to guide content creation.
– Create content guide for writers.
– Create high-quality, informative content.
– Optimize content structure, internal links, external links, and formatting.
– Update and refresh content as needed.                                                                                                                                                             Tools Used:
– Keyword research tools. (e.g., Google Keyword Planner, SEMrush).
– Content management systems (e.g., WordPress).
– SEO writing and editing software.

Sample Content Guide for Writers (Click here for full version)

Results:
My content strategies have improved clients’ organic traffic by an average of 35%, leading to higher engagement and longer time spent on their websites.